The decor is minimal but luxurious, each room features plastered walls and floor-to-ceiling windows fitted with slatted wooden shutters, making the space extremely ’grammable.

Do I create dishes specifically for Instagram? No. Am I aware of what people tend to ’gram? Yes. Do we use that knowledge to create something more ’grammable? No. I know places that have a great feed, but the food is rubbish. I call it ‘cooking for pictures’.

With June 26 fast approaching, those lucky enough to have tickets, will be preparing their festival survivor kits, pop up tents and, of course, their super ’grammable looks.

Driven by a search for the perfectly "grammable" shot, ecotourism is everywhere on the rise, though it rarely delivers on the promise of its name, which is to reconcile the impulse to consume nature with the desire to conserve it.

Cross the river to Fish Lane for seriously 'grammable street art.

'grammable

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