This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period.

When I was writing my 'Tube Talk' column, a man sent me a letter complaining about the advertisement of cars on the Underground. Why would the Underground masochistically promote a rival transport mode? The answer, I discovered, was that the adverts on the network must not 'harm the brand', and a car advert per se was not deemed to do that. However, a car advert that said 'Why are you using this horrible Tube when you could be driving one of our lovely cars?' would not be allowed.

In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

At a time when creation seems to be endangered in so many ways through human activity, we should consciously advert to this dimension of Sunday, too.

‘I have before suggested that a genuine blackguard is never without a pocket-handkerchief. But it is not to this fact that I now especially advert.’

As soon as Miss Fairlie had left the room he spared us all embarrassment on the subject of the anonymous letter, by adverting to it of his own accord.

In this context, it is worth remark that Sir Brian should have paid particular attention to the importance of a reserve of power in locomotives. He adverted to this in a discussion of punctuality, making first the highly debatable assertion that "a very high proportion" of steam locomotives today were being worked to the limit of their capacity, with little or no reserve in hand, ….

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