Advertisings do not by themselves cause a book to 'go'. The circulating libraries are far more useful than any advertising columns.

… the women were presumably going shopping at the department stores growing up along Oxford Street, and the Central's nearness to these stores would make the advertising space in its stations the most expensive on the Underground.

But the real way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. Partly, this is a result of how online advertising has traditionally worked: advertisers pay for clicks, and a click is a click, however it's obtained.

Advertising

Meaning

Noun

Verb

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