Their salespeople know all the right buzzwords, but they can’t really help you solve your problems.

Ideology is a [George Cabot] Lodge buzzword, as they say in business schools, the first word that sends many executives and students who would emulate them, into fury.

There is great confusion and debate about what a blockchain even is—some people argue it’s become a meaningless buzzword—but the standard definition describes a shared, decentralized, cryptographically secure, immutable digital ledger.

Buzzword

Meaning

Noun