[…] it's only in America that a lovely feeling such as hope can be commodified so expertly, so cynically.

As capitalism, especially in its current neoliberal and globalized form, seeks to commodify the world, to transform everything existing—earth, water, air, living creatures, the human body, human relationships, love, religion—into commodities, so advertising aims to sell those commodities by forcing living individuals to serve the commercial necessities of capital.

With over 160 lavish full-color images, 20 mouth-watering recipes, and 40 essays on food, love, and life, La Figa is a genuine treat for the senses and an invitation to approach something that's been overly functionalized and commodified with a little bit more playfulness, poignancy, and poetry.

Our attention spans have been chopped up and commodified, sold off piecemeal to platforms and algorithms. We’re too busy, too lazy, too preoccupied to lose ourselves in books.

Commodify

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