1985, Richard I. Henderson, Compensation Management: Rewarding Performance, Fourth Edition, Reston Pub. Co., →ISBN, page 604,
Of significant current interest is the fact that the compa-ratio can be used to analyze the pay treatment of specific groups of employees. Segregating employees by such demographics as gender, race, or age group (e.g., 18–25, 26–39, 40–50, 51–65), a compa-ratio analysis could provide a first indication […]

2000, James Chapman, “Impact of Building Roads to Everywhere”, in Robert D. Bullard, Glenn S. Johnson, and Angel O. Torres (eds.), Sprawl City: Race, Politics, and Planning in Atlanta, Island Press, →ISBN, page 82,
How will this investment affect at the individual level, based on being disaggregated by various demographics (race and ethnicity, gender, age, disability, income) and locations (inner city, inner ring suburbs, suburbs, exurbs), miles traveled, travel time, accessibility to transit, and car ownership?

2002, Laura Grindstaff, ‘Pretty Woman with a Gun: La Femme Nikita and the Textual Politics of “The Remake”’, in Jennifer Forrest and Leonard R. Koos (eds.), Dead Ringers: The Remake in Theory and Practice, State University of New York Press, →ISBN, page 281,
[…] it was also the initial verdict for the Nikita television series before the show garnered something of a cult following among the crucial 30–something demographic, at which point the critical response grew decidedly more favorable.

A newspaper is consumed by many demographics, a small portion of which may be the target.

2006, Kelley Keehn, The Woman's Guide to Money, Insomniac Press, →ISBN, page 44,
As a member of the Generation X demographic, I'm saddened to admit that paying with plastic (whether debit or credit card) has superseded paying with real money.

"The demographic for NASCAR is people who eat," said Steve Page, president of the former Infineon Raceway […]

Demographic

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