Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]

As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.

Downmarket

Meaning

Adj

Adv

Verb

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