Edward Bernay, who was a consultant to the US Delegation to the Versailles Peace Conference which terminated the first World War (and who finally wound up as a flack for the United Fruit Company in Latin America), believed that propaganda and its covert marketing could effectively alter the will of the American public.

Thought you were flack," she said.
"I'm not flack."
"All right, P.R., a reporter, a novelist."

In July, Nick Clegg, a former Deputy Prime Minister of the U.K. who is now a top flack at Facebook, published a piece on AdAge.com and on the company’s official blog titled “Facebook Does Not Benefit from Hate,” in which he wrote, “There is no incentive for us to do anything but remove it.”

[..] he told funny stories about his early days in the theater district, flacking shows up and down the street, but Klara wasn’t listening.

Flack

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