Generation Z, those born after 1997, also known as the Millennials or the “I” generation, grew up watching the fall of the World Trade Center, the crash of the financial markets, and the intoxicating greed of financial moguls.

Sure, millennials were digital; their teenage years were defined by iPods and MySpace. But Generation Z is the first generation to be raised in the era of smartphones. Many do not remember a time before social media.

As for hard facts, “there’s a chart that shows the proportion of each generation that drinks five or more nights a week,” says Bobby Duffy […]. “One-third of the prewar generation drank five nights a week. It’s 0.2% of generation Z [those born between about 1995 and 2012].”

And to our wonderful tribe of Generation Zs and Alphas for whom we are so grateful: Acacia, Jasper, Zari, Brighton and Corban – it is an honour to call you our children.

One key reason Generation Zs have suffered the highest job losses is that they are disproportionately represented in industries that have had the most number of layoffs and furloughs and are more likely to be in entry-level jobs and/or serve as hourly workers.

In comparison, Generation Zs are the first generation to grow up with the Internet in their pocket (e.g. cell phones and smartphones) with constant access to the online world, creating a sense of immediacy for information and contact.

Generation z

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