So as the six-year conceptual design phase ends next month, and the design teams face extinction, the partners […] have begun frantic efforts to keep ITER alive, ginning up concepts for an "ITER light" that promise to cut costs in half while providing most of the features of the full-fat version.

There will be pundits and politicians and politicians and special interest lobbyists publicly warning of a tyrannical all-out assault on liberty, not because that’s true but because they want to gin up fear or higher ratings or revenue for themselves.

Her hope was that turning it into an NFT would be a bit of performance art and that the process would gin up conversation about the article but also about new ways for creators to make money and control the ownership of their work.

Then I'll send out some tweets to help gin up the heat.

Harrison was pretty well ginned-up when his guests arrived and he had proffered drinks freely and hospitably ever since.

Gin up

Meaning

Verb