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Halo effect
Meaning
Noun
●
In Psychology:
A
cognitive bias
in which
judgment
of
somebody's
character
is
influenced
by an
overall
impression
of him or her.
●
In Advertising:
The
situation
where the consumer's
attitudes
or
beliefs
are
influenced
by
association
,
for example
by a related product or service.
Sourced from
Wiktionary
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