Have you heard of 'hauling' or, to be a little more precise, a haul video? For those of you who aren't wholly up-to-date on the latest internet lingo, let me explain. Used mostly for retail purposes, a haul video is when a person records what items they purchased from stores, displaying each as they are unpacked, and then posts it to the internet, most likely onto YouTube. During the brief video, the purchaser might go over basic product details, prices and his or her own opinions of the […]

The majority of a haul video's content, however, is dedicated to the “haul” itself: meaning, these users' recent purchases. And an entire wing of YouTube is occupied by these videos, some with remarkably high viewership. Haulers will go through their purchased goods one-by-one, placing them near the camera so viewers can see the details in each object, and often making observations and recommendations as they go along. Within YouTube's haul discourse, there remain two […]

The haul video's emphasis on quantity over quality reaffirms the stereotypical depiction of female shoppers as irrational, easily swayed, and unable to resist a good bargain. And yet the calm, careful manner that most haul performers adopt when describing their hauls flips this stereotype by emphasizing perform as “economically instead the consumers' rational skill actor[s].”

Haul videos were still popular, but she thought I should be paying attention to another trend: “Secondhand clothing and thrifting is so hot right now.”

Haul video

Meaning

Noun

Synonyms