A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly.

When the user arrives at that landing page the content is not generic (as the home page will be) but specific

Your most important information on the landing page should be above the fold.

If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need.

Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page?

Landing page

Meaning

Noun