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Mindshare
Meaning
Noun
●
The
share
(portion) of
one's
mind
or
headspace
that has been
garnered
by a
concept
; the amount of
attention
or
awareness
that a
concept
gets
in
one's
mind
, especially
in competition
with the many other potential
objects
of
attention
, given the
limits
and
opportunity cost
of
one's
attention
.
A consumer's
awareness
of a particular
brand
or product
compared
to that of its rivals.
Sourced from
Wiktionary
Origin
mindshare
English
mind
English
minde
Middle English (1100-1500)
share
English
schare
Middle English (1100-1500)
share
Middle English (1100-1500)
Sourced from
Etym
Synonyms
Mind Share
Related
Market Share
Network Effect
Customer Base
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