Persona

Meaning

Noun

●

A social role.

●

A

by an actor.

●

In Psychology:

The

or

one

to the world.

●

In Marketing:

An

person

a particular type of

or customer, considered when

products and services that will

to them.

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Origin

persona

English

persona

Latin

𐌘𐌄𐌓𐌔𐌖

Etruscan

πρόσωπον

Ancient Greek (to 1453)

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