This isn’t merely a gamble on May’s part. It’s an act of reckless political daring. It’s straight out of Danton’s playbook on boldness – de l’audace, et encore de l’audace, et toujours de l’audace. And look what happened to Danton – he lost his head.

The company has built its business on the motto “everything is a recommendation”—the company likes to brag that it tailors every aspect of its interface for each individual user. It’s a playbook the company perfected with House of Cards, which was a tremendous gamble for the business of television when Netflix launched the show in 2013.

“No one has a playbook for this,” said Dan Levin, who runs a small company outside Chicago, Cain Millwork, which makes furniture and wall paneling. He said he was planning to have some of his office employees work from home.

But since closing his $44 billion buyout of Twitter last week, Mr. Musk has followed a surprisingly conventional social media playbook.

Playbook

Meaning

Noun

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