The ultimate goal of GetGlue and its competitors is to drive advertising to the so-called second screen—whatever device you have in your hand or on your lap while you’re watching the show.

Or perhaps you watch TV simply as a way to kill time. Perhaps you're in pain, or recovering from illness, or simply bored out of your mind. The goal is not necessarily to direct your full and undivided attention to the screen; it is to get through the day until something better comes along. Using a second screen here, too, makes sense.

Second screen

Meaning

Noun