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Soft launch
Meaning
Noun
●
In Aeronautics:
The
launch
of a
missile
in such a way that the
rocket motor
ignites
outside of
the
launch
tube
,
ejecting
the
missile
non-explosively.
●
In Marketing:
The
release
of a product or service (particularly
software
) to a
limited
audience
, often in order to
gain
data
on the product's
usage
and
acceptance
by customers.
●
The
subtle
or
ambiguous
announcement
of a
romantic
relationship, often via social media.
Verb
●
Alternative form of soft-launch.
Sourced from
Wiktionary
Synonyms
Soft Opening
Antonyms
Hard Launch
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