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Stopping power
Meaning
Noun
●
The ability of a
weapon
(typically a
firearm
or other
ranged weapon
) to
rapidly
incapacitate
or
immobilize
a target.
●
In Advertising:
A research
measure
that
captures
a
print
advertisement's ability to
grab
the
attention
of the
reader
;
also known as
the
attention
rating.
●
In Particle physics:
The
retarding
force
exerted
on a
high-energy
particle
by
interactions
with the
medium
through which it passes.
Sourced from
Wiktionary
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