Two years ago, there was an uproar in the local media after Coop ran an advertising campaign that used the High German word for "to barbecue", grillen, rather than the Swiss German grillieren.

Today, it is probably true to say that both varieties have positive prestige but for different reasons and to differing extents: attitudes to Swiss German, as the unifying vernacular that gives the German-Swiss their identity, are positive in every respect, while Swiss standard German enjoys widespread prestige only as a written form that enables them to be part of the international German-speaking community […].

We do not intend this book to serve as a complete course in Swiss German; rather, it serves as a supplement to those studying the language in a more formal way.

Swiss german

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