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Touchpoint
Meaning
Noun
●
A physical
point of contact
; a
surface
which
regularly
is
touched
by people.
●
In Business:
An
encounter
where customers and business
engage
to
exchange
information, provide services, or
handle
transactions.
Sourced from
Wiktionary
Origin
touchpoint
English
point
English
point
Middle English (1100-1500)
point
Old French (842-ca. 1400)
punctum
Latin
punctus
Latin
touch
English
touchen
Middle English (1100-1500)
Sourced from
Etym
Related
Touchstone
Channel
Personalization
Brand
Aspect
Step
Product
Component
Customer
Channels
Stage
Stakeholder
Engagement
Signifier
Interaction
Interface
Platform
Marketing
Opportunity
Target
Link
Priority
Choice
Influencer
Encounter
Experience
Site
Headline
Option
Peripheral Device
Value Proposition
Web Site
Point Of Contact
Point Of Interest
More
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