Collins shifts the slide, and the trumpet phrase gets faster and faster until it blurs into a buzzy pitch.

This time, my host asked me if I was part of LinkedIn, a buzzy Web site intended to link people with similar business interests.

One afternoon in June, I was out with a stranger at my local park. The algorithms recommended we meet. He told me he had been reading How to Do Nothing: Resisting the Attention Economy, a buzzy bestseller by Jenny Odell.

These public artworks only arrived a few weeks ago, Winterson explains, as part of a grand plan to pedestrianise the area, and make it more buzzy, just at the moment that the sort of well-heeled office workers who bought upmarket chocolates are abandoning it owing to the Covid pandemic.

For media workers, especially those at the start of their careers, it quite literally pays to be visible and visibly liked on Twitter, and posting about your dog alongside analyses of the supply chain, or perhaps a buzzy TV show, is a reliable way to achieve likability, whether you’re conscious of it or not.

The author is using some buzzy language—derived from prevailing theories in his discipline—that, when replicated throughout the manuscript, prompted a reader to worry that the work, while sensitive and brilliant, was jargon-y and dense.

Buzzy

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