Along with the ads, industry worked to mobilize local politicians and business executives in what business groups called a "grass tops" campaign.

"Some of the work is grassroots," he said, "and some of it is grass-tops – like this summit."

[Mitchell] Schwartz said [Hillary] Clinton's campaign in California – which has been heavy on endorsements and organization – is more "grasstops" than "grassroots," while the Illinois senator Barack Obama] has "a campaign of inspiration and not obligation."

In recent years, groups have made considerable use of "outside lobbying" techniques, which try to persuade ordinary citizens to serve as their frontline advocates. Prominent here are "grass-roots" and "grass-tops" lobbying. […] Grass-tops lobbying strives to favorably energize an elite rather than the masses.

They also had important connections to advocacy groups and the local "grass tops."

"We are grassroots, not grass-tops," Kaplan said, meaning Common Sense Action seeks the opinions of all members regardless of leadership status within the group.

Grass tops

Meaning

Adj

Noun

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