The site's infrastructure (but not its content) is now run by the nonprofit Wikimedia Foundation (WMF), which will be described in depth in Chapter 17.

Historically, companies have viewed nonprofits primarily as recipients of their philanthropy – usually in the form of cash and product donations, as well as employee volunteers, in exchange for a boost to their reputations or stronger relationships with local stakeholders.

The people who made millions or billions from these companies are now changing yet another sector of the American economy: philanthropy. They’re forcing nonprofits to become incubators and disruptors, rather than just service providers, and to think about how they sell themselves, how they measure what they do, and what programs will attract money.

They make up one of three community outreach teams employed by OnPoint, a New York City nonprofit that provides services for people who use drugs.

The shelter, an independent nonprofit, was originally a pilot project of Trinity Lutheran Church of Manhattan, and still occupies its basement on the Upper West Side.

Nonprofit

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