The box had a gimmick to make the coin appear to vanish.

Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.

Rear Admiral Mikhailovich: I don't begrudge the politicians' decision to throw you to the Council. It's an... opportunity. I do begrudge this overdesigned piece of tin, though.
Shepard: The Normandy is a fine ship, sir. She's served us well so far.
Rear Admiral Mikhailovich: It's a gimmick, Commander. Useless in a stand-up fight.
Rear Admiral Mikhailovich: This experiment diverted billions from our apportions bills. For the same price, we could've had a heavy cruiser.

The contest was a gimmick to get people to sign up for their mailing list.

The magician's box was gimmicked with a wire that made it appear to open on its own.

Gimmick

Meaning

Noun

Verb

Related

Rhymes